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Visit Kent targets London commuters

Tue 1 June 2010, 9:25 am

Visit Kent has unveiled it is to target London commuters in its next advertising campaign. (Sourced from Travel Daily.)
Over 150 posters will adorn commuter train stations and underground platforms in zones one and two to encourage passengers to ‘Exercise,' ‘Enjoy the fruits of’ and ‘Rediscover’ Kent.

It will last three years and is part of a £400,000 investment from Kent County Council.

Kevin Lynes, Kent County Council Cabinet Member for Regeneration and Economic Development, said: “Through the campaign images, award winning photographer Jean - Luc Bénard has changed our perception of Kent as a tourist destination. I look at his shot of Botany Bay and it could be the Algarve.”

“My hope is that this campaign will encourage other people to see this stunning county of ours in a new contemporary light, just as I have.”

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